In 2007 I finally saw the bubble starting to burst, a bubble I had believed was going to pop for several years. I knew that things were going to get tough, really tough and that the home market was going to into an adjustment that could last many many years. I knew I wasn't prepared for this. My business was almost all referrals, I was fortunate to have developed relationships with many business managers, financial planners, lawyers, accountants and real estate agents and 95% of the business came through these relationships. I grew concerned and I thought I needed to become a marketer and learn how to bring business to me in troubled times.
I began a search, talking to the smartest business people I knew, reading a number of books, meeting some very smart Internet marketing people, some just plain smart and successful marketing people, I spoke to many successful real estate agents and brokers and over the next two years I gathered all kinds of information on how to reach out to get business.
I learned so much good information that I decided I should share it with many of the people who had shared it with me, especially the real estate agents who were now in 2009 suffering terribly with a very declining market. So together with one of the best marketing people I had met, we wrote a 55 page report: BUILDING YOUR BUSINESS IN A TOUGH ECONOMY. I knew that much of what we wrote was kind of "Basics", but we all sometimes get in a routine and begin to overlook so of the important basics, so we included them anyway. Well the reaction from those I sent it to was wonderful. They really enjoyed the reminders and they learned some new things too.
In gratitude, I want to share it will all real estate agents, so here is a link to download this 55 pages for free and with no obligations. I hope you find it of value to you.
"Building Your Business In A Tough Economy"
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