THE LIFE CYCLE OF A CLIENT

I just read a statistic that if you stay with your client over their home buying lifetime, that between their purchases and referrals you will receive 7 transactions with that one client. I discovered, when I was rethinking my business in 2007 and 2008 that staying with a client, finding ways to communicate with them (Anniversary cards, kids Birthday cards, dropping them a Note just to say hi) would keep me in their mind and increase my probability of a referral or a call the next time they were thinking of buying a home or had a friend thinking of moving, more than 500%! The big message is that a client "maintained" is an on-going source of business a lot of business, theirs and people they know. The life cycle is good for years and years and years. You can even get the next generations business if you keep in touch with sincerity and consistency. INCREASING The Life Cycle of A Client is important to remember. It will build you a bigger and bigger business over time with very little effort.