This content should ESTABLISH YOU AND YOUR BRAND AS A LEADER AND KNOWLEDGEABLE EXPERT IN THE NEIGHBORHOODS YOU SERVICE. People want to do business with the best and the brightest. By publishing helpful information that demonstrates your knowledge and expertise as a real estate agent you will be attractive to prospects and when you become attractive enough, they will reach out to you by e-mail or phone call.
There are five important steps you must take to build a solid web marketing presence.
1. Build a blog and post 3 times a week useful information to home buyers or home sellers.
2. Develop a Facebook Fan Page inviting family, friends, past clients, loan originators, title people, and all the people you work with to be friends. Have links to all your other sites---Your Web Site---Your Blog---Your Twitter Page---Your Linkedin Page, and Your YouTube Channel.
3. Start a twitter page and tweet 2 or 3 times a day something useful to home buyers and sellers, providing not only your tips but providing useful web site links for them to use that will help them learn how to sell smarter or buy smarter or navigate the process of buying or selling.
4. Post Videos on your web site, or your blog that introduces you “personally” to your site visitors providing useful information for home buyers or home sellers. Think of the 10 questions you are usually asked and provide those answers in 10 2-3 minute videos. Make the title of the videos what you think people would search for in pursuit of those answers. Make 10 more videos with the 10 questions they should be asking you but they don’t. This will be a good beginning of 20 videos. Post them on your YouTube Channel. This content will help to establish you as an authority and it will help to create content that will make you come up higher in web searches. There are some people that have 100 2-3 minute videos on YouTube, all providing tips and good information to their targeted markets. You should try to create at least 2 videos a week post on the Internet.
5. Make sure your Linkedin page has a good profile of you, think in terms of “who do I have to be for people to want to call me after reading my profile” and do your best to make your profile compelling. If you are a writer, pick some topics and write some artilcles 250-350 words and post those at least on www.ezinearticles.com
There is software you can buy that will distribute videos for you to over 50 sites carrying videos. There is software you can buy that will distribute articles to over 150 sites. This builds your web content and will make you come up on page 1 in a search in your community if you title these documents properly and if your content in those documents supports your market position.
More about this later.
Final Comment: You may be thinking, "wow this is a lot of work. I may have to invest an hour or two a day to do this." These two hours reduce the hours you have to cold canvas neighborhood streets. These two hour reduce the hours you have to be handing out business cards. Done right, this puts you right where the home buyers are looking for homes, information, and even agents to help them buy or sell their homes. Have this all supported by a compelling web site that distinguishes you from other agents and has powerful testimonials from past clients and you will find this brings you valuable clients on a consistent basis.
Lee
