He says that the biggest problem today business owners have is they do not accept the stark realities of today's business. They are using the same formulas for success that they used 10 years ago and business today and business in 2001 are two very different things he says. The competitive realities today are such that there is no margin for error, no room for waste, no opportunity to win, without performing with the best supporting you and with your performance being the best. He tells me everything has to be just right.
He has his clients reprice their expense items each year. He says the only way you can know you are paying the best low rates is to check your current supplier against two other suppliers. He cautions me that all companies are not equal and everyone may not deliver services at the same level as the company I currently have so it isn't just all about price. Service level matters too, but a company maximizing their bottom line should be checking their costs each year.
When did I last check my insurance costs he asked me? I pay a good sum of money for all the various insurances I have. I believe the agent is honest and he takes good care of me. But my friend says, he can afford to be wrong and if the marketplace has gotten keener, he may not be as well priced as he once was. You owe to yourself and your family, "You are working for your family"s future, right?", he asks me, to be sure you have the right price and the best deal. So I call in two other insurance agents, lay out my insurance needs and I find I can save $4000.00. I am shocked. I go back to my agent, asking him to check the rates on what he has been selling me and he tells me, I have their best rates, they are very competitive and nobody will do better. I asks a few clients of the bogging insurance companies who have had claims what their claim experience was like and they are very happy. I think it might be a time to change.
This made me think about my business and the business managers, accountants, lawyers, financial advisors and real estate agents with whom I get most of my referral business from. How can they be sure they have the best person for their mortgage needs unless they go out into the market and test the rates, speed and service of other mortgage resources to be sure the one they are using are really delivering the best there is to deliver?
Many real estate agencies have in-house mortgage departments. Many of those in-house mortgage departments feel they have a built in customer. The loans will just flow to them. Many are not motivated to work with credit people to get a score lowered so a better rate can be realized or to take a look at the economics of the purchase and find the way to save the buyer money or to lower the buyers monthly payments lets say with a seller paid rate buy down. When one is competing for the business one tends to be more aggressive, sharper, and doing all that can be done to make the home buyer or home refinancer happy and to keep the doors open to continuing referrals.
We meet new agencies and some new business managers through their testing their resources and consider us as an option. We are here for you. If we can answer any questions, look in to a difficult loan, help with lowering credit scores and improving the mortgage rate, PLEASE feel free to call upon us. We will be happy to show you why we are considered by many to be the very best loan resource in the state of California.
Have a good week.
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