What people have to say about you is 50 times more believable than what you say about yourself. What people say about you, you can't say about yourself without looking like you are self promoting or have a big ego.
Most people won't believe you when you are selling something because you clearly have a financial benefit. Many people need validation that they are making a good decision. For prospects, getting someone else's recommendation helps you........a lot.
Your goal is to have past clients who praise you on each of the key elements of what you think makes you different and what you think prospects are most concerned about. Imagine the impact of seeing a person saying you were absolutely fabulous about finding the right homes for them to look at. You really knew the market and understood their needs, taste and financial objectives. Imagine another person speaking about your quick response to phone calls and your willingness to explain to them the entire home buying and home financing process making them really comfortable and positive that they had made the best decision working with you. A third person who speaks about your understanding of the market and market values and your ability to negotiate the purchase and achieve a significantly lower purchase price. Imagine a fourth person speaking to what an unbelievable job you did in helping them sell their home. How you helped them stage their home to make it show the best way possible and the tips you gave them that added value to their home resulting in them actually getting more than they expected.
This is POWERFUL MARKETING when others praise your work. This is the very best endorsement you can get. In today's marketplace having quotes on your web site from past clients is essential. In todays world having videos of these past clients are a must do to be a strong marketer.
The thing that may surprise you is your clients are going to love doing the video. You will also find that if you say to them "I would like you to speak about how I helped you stage your house and got it ready to go on the market, and how I got you a price you were really happy with, they will do that for you willingly You can also put together one, two or three sentences, quotes you would like on your web site and call past clients and ask, "would you be comfortable with me putting a quote on my web site from you regarding my services". If they say yes, you then read them a quote you would like and ask if they would be comfortable with their name next to that quote. If they say no (which 9 out 10 will not say) then you can read them another quote until you find one they would be comfortable with.
THIS IS POWERful AND NECESSARY and the way your clients can help you build your business. Some realtors I know use video testimonies to show prospects, when they come to interview them, to help explain how they work and how home buyers or home sellers felt about working with them.
Making testimonials a regular part of your doing business can have a big payoff. Try it, you will be very surprised. Build a library of testimonials. They make a great marketing tool spliced well together taking portions from many different happy clients saying good things about you. (one or two sentences) In a two minute video you can have so much POWER.
Have fun and make it part of your business.
