There are some absolutes that one must do to build their personal brand and build their business.
1) Get a domain name that is your name. This is essential if you can do this. There is no better way for people to find you than to put your name into Google, or Yahoo, or Bing and come up with your web site. If you do not want to have two web sites and you already have one under your agency or some other name, then link your URL with your name to that web site. But you should have a web site with your name.
2) Have a blog with your name, judybrownblog.com This will be the easiest way to find your blog.
3) Tweet from @yourname if that is taken tweet from @judybrownrealpro or something your clients can easily remember.
4) Be authentic, be real, be kind, be sincere, care about your client, connect with your client determining how they best communicate, what matters most to them.
5) Be a good listener. The art of communication begins with listening and is followed by good questions.
Have a great Holiday Weekend.
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